AdTech News And Editorial
Ads That Empower Women Don’t Just Break Stereotypes—They’re Also Effective
Women ages 18 to 34 are twice as likely to think highly of a brand that made an empowering ad and nearly 80 percent more likely to like, share, comment and subscribe after watching one.
Pump The Brakes Before Moving Your Entire Publication To A Platform Like Medium
Publishing platforms are simply loaning readers to publishers, not helping publications grow an audience.
Google and Facebook Lead Digital Ad Industry to Revenue Record
Google, the leading Internet search provider, and Facebook, the biggest social network operator, claimed 64 percent of that revenue, according to Pivotal Research analyst Brian Wieser. Google scooped up $30 billion and Facebook gathered $8 billion, while other smaller companies lost market share, the analyst noted.
'Saturday Night Live' Will Cut Ads by 30% Next Season
NBC's "Saturday Night Live" is paring down its commercial load, with plans to cut about 30% of ads out of the sketch comedy show next season... It will do this by removing two commercial breaks per episode, giving viewers more content, said Linda Yaccarino, chairman-advertising sales and client partnerships, NBC Universal.
Ad Blocking
Ghostery Wants To Bring Ad-Blocking Technology To Broadband Providers
Ghostery wants to take its model to broadband carriers. The idea is that consumers could opt out of online behavioral advertising on a company-by-company basis, and Ghostery would enable cable companies and telecoms to enforce those opt outs by blocking the third-party ad-tech companies from reaching those consumers.
You Can Still Reach People Using Ad Block Software
If done correctly, reaching ad block users isn’t as complicated as it’s often made out to be by the ad tech industry. With a few simple tweaks to your marketing strategy, you’ll be able to target an audience few others are reaching currently.
Publishing
It's Not Just Content Migrating To Platforms From Publishers; Their Biggest Stars Are Leaving Too.
With its stars on the rise, BuzzFeed has ramped up efforts to keep talent within its corporate umbrella. The company has launched a development program for seven of its performers, who have signed exclusive two-year contracts that include a salary and a revenue-sharing component.
Vox Media Creates Facebook-only Publication
A new outlet, called Circuit Breaker, will begin publishing on Monday, primarily as a Facebook page, not a separate website, a first for Vox Media.
Your Media Business Will Not Be Saved
Your problem is that you make shit. A lot of shit. Cheap shit. And no one cares about you or your cheap shit. And an increasingly aware, connected, and mutable audience is onto your cheap shit. They don’t want your cheap shit. They want the good shit. And they will go to find it somewhere. Hell, they’ll even pay for it.
Privacy And Ad Tracking
From The Desk Of The FTC
Companies are using the data they collect to build highly detailed profiles about individuals, and many of the companies involved in this process are behind the scenes, completely invisible to most of us. Companies also are using high-tech techniques to uniquely identify the devices people carry with them everywhere. And as we explored at a recent FTC workshop, industry has started to connect people’s digital interactions across the different devices they use in a practice known as “cross-device tracking.”
The Expanding Definition Of PII
For the past several years, privacy professionals in the digital media space have feared that the definition of personally identifiable would expand to include IP address, cookie ID and mobile ad IDs, such as Apple’s IDFA. Unfortunately, such fears are being confirmed in several places.
Security
Ad tech is broken. Here’s how newsrooms can help fix it
Basically the problem is that even when I've been in organizations where ad server control, tech development, and editorial all lives in the same office, there is very little that can be done when users start reporting getting hit by a bad advertisement. There's no way for a developer to go on to a page and see all the ads that have been served, or to block a bad ad they spot in one click. And when a malicious ad gets past the loose controls on a network, it can hit many, many publishers.