AdTech News And Editorial
What’s Really Killing Digital Media: The Tyranny Of The Impression
Digital publishing is built on ad sales based on impressions, and impressions are a terrible currency for selling advertising on the internet.
For Women in Advertising, It’s Still a ‘Mad Men’ World
Women now make up almost 50 percent of those working in the advertising industry, including a relatively small number, like Ms. Credle, in top executive positions. Yet when a female employee of the J. Walter Thompson agency filed a lawsuit in March accusing the company’s chief executive of racist and sexist behavior, the accusations brought to the surface what women in the industry had talked about for years: that more than half a century after the “Mad Men” era, gender bias, while often unspoken or acknowledged, continues to affect how they are treated at work, whom they interact with and what positions they hold.
Here's How Much Advertisers Have Increased Their Digital Video Ad Spending
According to the Interactive Advertising Bureau's third annual Video Ad Spend study, which surveyed 360 marketing and media buying professionals, nearly three-quarters (72 percent) said they will move funds out of TV in an effort to increase their spending on digital video advertising.
DMPs Go Way Beyond Segmentation
While segmentation, audience analytics, lookalike modeling and attribution are currently the primary use cases for DMP tech, there is so much more that can be done with access to all that user data in one place. These platforms sitting at the center of a marketer’s operational stack can make an impact far beyond paid media.
Facebook payment system will change banking forever, but it comes with its own price tag -- your privacy
The reason for posing this now is the news slipping out that Facebook is joining Samsung, Apple and Android in becoming a payments mechanism. There is nothing wrong with Apple Pay, which has been running now for 18 months, and its equivalents. But many users feel these are a bit clunky – and it is faster to whip out a credit or debit card. Indeed with contactless it is almost too easy. But if Facebook gets into the act, with its 1.6bn regular users, then it will give Visa and MasterCard more of a run for the money.
Ad Blocking
Chuck Townsend Has an Answer for the Ad-Blocking Conundrum
"So put it in context. Don't just run it in mass digital. Don't just run it on the side of search. Don't just run it in social media. If you want to put great digital fashion advertising to work, put it on content with great fashion editorial in digital form and you won't be blocked."
Adblock Plus Says It Knows How To Get Consumers To Pay For Content
The problem [for Flattr] is not to get people to use it," says Sunde. "It's to get people to have the possibility to use it." Currently Flattr has to convince each media producer (such as a website or podcast provider) to set up a PayPal-like account that allows them to receive contributions from users, he says. "We would have to do a deal with all these companies," says Sunde, "and we don't have those resources."
Carrot and stick: How Ars Technica cut its ad-block rate from 40 percent to 25 percent
The digital media brand was in a position where ad-blocking rates had reached as high as 40 percent around five years ago. Now it has beaten that figure down to 20-25 percent by deploying what’s increasingly become the standard mix of approaches for publishers: cutting out intrusive ads, running pop-up messages asking people with ad blockers enabled to whitelist the site, and prioritizing page-load speed.
Publishing
Digiday Shows There Is Money in Digital Media if You Stay Focused
Founder Nick Friese says that focus has allowed the company to grow rapidly without ever taking outside funding.
Privacy And Ad Tracking
Privacy Is An Opportunity, Not A Burden
“Trust is earned in drops, but lost by the bucketful,” said Forrester principal analyst Fatemeh Khatibloo at Forrester’s Marketing Forum on Wednesday in New York City. “Transparency isn’t something we talked about in the context of customer relationships even 10 years ago, but the world has changed, and now the customer expects us to be transparent about the things that we care about.”
German court rules against use of Facebook like button
The Duesseldorf district court said that retailer Peek & Cloppenburg failed to obtain proper consent before transmitting its users' computer identities to Facebook, violating Germany's data protection law and giving the retailer a commercial advantage.