AdTech News And Editorial
Ghostery Launches No Contract Version of Trackermap
In a bid for new business that could also help improve the understanding of tracking tech online, Ghostery said Tuesday that it has begun offering its Trackermap tool to companies on an a la carte basis instead of only through annual subscriptions.
The End of Scale
The cracks could be seen coming from years away, if only you would care to look for them. You could see it when Upworthy lost its worth back in 2014. You could see it when readers caught up to the scam that “Recommended Stories” on story pages weren’t really recommended, but payola. You could see it in the crapola churned out on Forbes.com “platform” since, well, forever, and when everyone else started copying it a few years ago.
Adtile raises $2M to rethink mobile ads
The San Diego-based startup focuses on a format it calls Motion Ads, allowing marketers to take advantage of smartphone capabilities like the GPS and accelerometer to create ads that you can shake, turn or interact with in other ways.
Media Websites Battle Faltering Ad Revenue and Traffic
Online publishers have faced numerous financial challenges in recent years, including automated advertising and ad-blocking tools. But now, there is a realization that something more profound has happened: The transition from an Internet of websites to an Internet of mobile apps and social platforms, and Facebook in particular, is no longer coming — it is here.
A stranger in a strange ad tech land.
I know that between the algorithms and impression pushing platforms, marketers struggle to create quality engagement with real people. I know that the fragmentation of ad tech creates operational chaos for agencies and advertisers alike. I also know that so much dishonor pervades the business and this ultimately is why I feel so lonely.
Ad Blocking
We Need More User Experience And Data Privacy Experts On Stage At The IAB’s Next Summit
As it stands, there are no UX professionals. No designers. No Privacy experts. Most notably, there are also no representatives from ad blocking companies and no consumer representation. The current lack of expertise on the topics of ad blocking and user experience should be enough to give us pause.
Privacy And Ad Tracking
Does Digital Drive Marketing's Need to Violate Privacy? Not Always.
The perfectly-targeted ad campaign, though, is a red herring. If your advertising reached only the people who were ready to buy your product, your campaign would fail to inform others of your product and you wouldn’t capitalize on mass advertising’s ability to build awareness, such that people who don’t yet need your product won’t turn to a competitor when the need for your product does arise.
Facebook is worried about users sharing less – but it only has itself to blame
For years, Facebook’s strategy has caused regular controversies around user privacy and ethics – blunders that got people exposed, outed and emotionally manipulated along the way. Users seem to have combated the problem by taking Facebook’s own advice, as shared by Facebook’s president of communications and public policy, Elliot Schrage, in 2010: “If you’re not comfortable sharing, don’t.”