AdTech News And Editorial
Medianomics Ad Blocking Survey finds publishers support legal action against ad blockers
A number of "high traffic" websites in the US say they are likely to support legal action to ward off the threat of ad blockers, according to a new report.
Newspaper publishers send 'cease and desist' to Brave browser
A group of the biggest US newspaper publishers — including Dow Jones, The Washington Post, and The New York Times Co. — have cosigned what they are calling a "cease and desist" letter (read it in full below) sent to the former Mozilla CEO's new browser company.
Uh-oh, some publishers see a drop in Facebook traffic
A traffic analytics company, speaking anonymously to avoid getting on Facebook’s bad side, said Facebook traffic across clients, representing some of the biggest publishers, declined about 20 percent from January to March. The data showed the biggest drops came from publishers that have been heavily invested in Instant Articles, the fast-loading mobile initiative.
Facebook shifts stance to allow sponsored posts from media companies
Users will begin to see a new “with” tag when media companies or other pages post sponsored content. Pages will have to go through a simple verification process to enable the posting of sponsored content, which can then be posted just like any other article, photo or video.
How Old Media Is Bankrolling the Upstarts
Over the last year, especially, digital upstarts have become increasingly entwined with the companies whose business models they are disrupting.
Let's make an acronym.
The IAB has come up with "L.E.A.N." and "D.E.A.L." for strategies to face down the ad blocking problem. But if that's all we do, we would be wasting a crisis here. Worse, we have the adfraud crisis happening at the same time, so we would be wasting two crises.
Security
On Widespread XSS in Ad Networks
Web sites are being attacked by old bugs, not because their own coding is bad, but because they choose to make money from advertising.
List Of Malvertising Evidence Found On Major Publisher Sites
This page is a collection of malvertising evidence found on major publisher sites. It is continually updated as new findings emerge.
Publishers Need Controls For Cleaning Up Ad Quality
Publishers are expected to address this ourselves, and we can’t. We’re stuck in a case of moral hazard. We don’t build most of the ads that render on our pages, we have no real controls for removing ads based on their technical attributes and we don’t have the industry clout to take advertisers and agencies to task for not adequately addressing this problem head-on.