AdTech News And Editorial
Can We Reinvent Online Advertising?
The rise of ad-blocking, or the removal of ads from a webpage, is a symptom of how consumers feel about online advertising. It’s a measure of our emotional response to poor online experiences and fears over privacy. As such, it is important that the media and advertising industries start listening carefully.
Google Redesigning AdWords
Over the past year, our product teams have been thinking hard about about how we can make AdWords as relevant for the next 15 years as the first 15. From creating a single Shopping campaign to updating thousands of text ads, we needed to do this in a way that works well for all advertisers around the world, regardless of size or objective.
The Washington Post Is Making Snapchat-Style Ads For Its Clients
The Post hopes to help its advertisers create the new style of ad, made popular by Snapchat, and let clients run their custom videos anywhere that builds vertically, on desktop or mobile.
Facebook Instant Articles To Get Even More Native Ads
Ad tech company Polar is extending support for its platform to Instant Articles, which will enable its clients — among them The Washington Post, The Huffington Post and Slate — to run native ads in their articles there, just as they do with display ads.
Invisible Ads, Phantom Readers
Marketers worry that their ads will linger unseen in obscure slots or worse, be served to robots posing as human consumers. Meanwhile millions of real ones, fed up with online ads, want to block them. Among investors, enthusiasm for “ad tech” has waned. Digital advertising’s woes are not existential. Spending will continue to grow. But the current turmoil is likely to reshape the industry.
The IAB Launches A Programmatic Fee Calculator
The IAB Fee Transparency Calculator provides advertisers and publishers with a granular, partner-specific evaluation of their programmatic technology, service and inventory costs as a percentage of their effective CPM.
Ad Blocking
Beyond The Eyeball: We’re Making Some Progress On Ad Blocking
I’ve argued that ad tech cannot save itself until it comes clean about the privacy, security and data-protection issues that represent some of the carcinogens in this pathology metaphor. Despite the claim that ad tech respects our privacy (LOL), the members of this industry prefer to keep their personally identifiable information under secure protocols and crystal-clear terms and conditions when a roundtable is formed to discuss their prognosis for survival.
Here’s How Oversized Web Ads Are Encouraging Ad Blocking
According to many publishers, ad agencies consistently produce oversized, tracking-laden digital ad files and often deliver them at the last minute without enough time for publishers to push back. This behavior is contributing to how slowly some Web pages are loading, encouraging the growing use of ad-blocking software among consumers, they argue.
Future Of Advertising
How Sponsored Content Drives More Than 60 Percent Of The Atlantic’s Ad Revenue
Native advertising is estimated to reach around 75 percent of The Atlantic’s ad revenue this year, up 15 percent from 2015, according to Hayley Romer, senior vice president and publisher for The Atlantic.
What is Google's AMP? Why Ad Tech And Publishers Need To Be Ready
This is a fantastic video explaining Google's AMP and how it works.