AdTech News And Editorial
Apple Rolling Out Native Ads Within Apple News Soon
From The Article:
According to the new native-banner format, sponsored ads will "display directly in the content feeds, in line with News articles," and can link to an article in the News app. The advertising format is available for the iPhone and iPad versions of Apple News.
Loss Of Public Trust Is Journalism's Greatest Challenge
No matter where you sit on the ad-blocking spectrum, everyone can agree that the general public no longer trusts publishers online to protect their interests. That's a problem that needs fixing.
TheStreet Is Killing Off Its Mobile And In-App Banner Advertisements
Although the financial news and services site will still use them for internal ads and self-promo, banners will no longer be part of its sales team’s repertoire for apps or the mobile web.
Ad Blocking
Opera Launches Update With Built-In Ad Blocker
Opera, the pioneering Web browser developer, is introducing a new version of its desktop computer browser that incorporates ad-blocking features directly into the browser, promising faster page-loading times.
Swedish Publishers Are Uniting To Block Ads
Swedish publishers (about 20) are uniting to collectively block ad blockers in August.
Publishing
Publishers Need To Stop Sacrificing Autonomy For A Quick Buck
Giving the keys to your kingdom for a few advertising dollar in the short-term will undoubtedly result in long-term consequences.
From the article:
How long before they start to feel the strong arm of their new bed mate, just as the YouTubers are feeling now? As The Memo has reported before, Facebook is not afraid to censor.
Automated Guaranteed
Amnet’s Bet On Automated Guaranteed
Amnet sees automated guaranteed as the "key to making programmatic a central part of everything an agency does."
Privacy And Ad Tracking
A Firefox Extension Exists To Defend Against Tracking By Ad Networks
Wow, you've gotta be pretty cynical to use something like this... but, darn:
AdNauseam is a lightweight browser extension that blends software tool and 'artware' intervention to protect users from tracking by advertising networks. AdNauseam works together with your ad-blocker to silently simulate clicks on each blocked ad (in a background thread), confusing trackers as to one's real interests.
Future Of Advertising
Watch Machine Zone’s CEO (Game of War: Fire Age) Freak Out A Room Full Of Media People
Machine Zone's Gabe Leydon talking about buying advertisements at scale and the frustrations buyers are facing when purchasing advertisements online.
Google Launches New Ad Formats Aimed At Engaging Gamers
Gamers can now stream and play games live from within an advertisement before deciding to purchase a game in the Google Play store. Users will be able to play the games for upto 10 minutes.
From the article:
When a user searches for a game on Google, they can click ‘Try Now’ from within a search ad and try the app before installing it, similar to streaming apps from organic results
BuzzFeed Launches New Ad Format To Further Monetize Its Big Social Reach
BuzzFeed has announced a new ad format, dubbed Swarm. The format will let advertisers run campaigns across all of the companies sites and social platforms simultaneously.
Virtual Reality Ad Network Now A Possibility
Advertising is on its was to the immersive world of virtual reality. "VirtualSky is confident its ads will work with every single VR operating system and hardware as it launches."