AdTech News And Editorial
Is legal backlash the new startup growth tactic? What AdBlock Plus can learn from Uber & Airbnb
Media is an industry that creates content people love, but survives by making the experience one people hate.
Everything I Know About Online Ad Placement I Learned From A Road Hockey Game.
In fact, the only real solution is limiting the number of advertisements on a page and committing to the delivery of better reading experiences. Those two things and only those two things will result in a sustainable advertising model on the Internet.
Inspiration comes in the weirdest places.
Wrong Problem, Wrong Solution
Maybe I'm a little slow, but it seems to me that there are about 1,000 people on the planet to whom ad blocking is problem and about 7 billion to whom it's a solution.
It hurts a little to admit this but the above is a fantastic point. It's what media is up against, and the solution to this problem isn't a simple fix. Much of the industry needs to be burned to the ground before it can be rebuilt.
Anchors aweigh! Ad tech has taken over Cannes with party yachts
Notable exceptions include MailOnline, which has taken pride of place at the very end of the dock with a giant superyacht rumored to cost over $300,000 just to rent for the week.
The joke are too easy with this one. I'm not going to bite.
The subprime ad crisis is here
The advertising and media world have likewise wrongly been focused on short-term outcomes, and via disjointed incentives have either perpetrated outright fraud on their customers and/or the public, or have stood by while other companies they've trusted have done so.
Ad Blocking
US Ad Blocking to Jump by Double Digits This Year
Ad blocking in the US will continue to cause headwinds for online advertisers, as the phenomenon is expected to grow by double digits this year and next. In 2016, 69.8 million Americans will use an ad blocker, a jump of 34.4% over last year. Next year, that figure will grow another 24.0% to 86.6 million people.
Publishing
Pew Report: The Terrifying State of the News Media Business
That’s precisely why anybody in the news business should be more than a little alarmed at the recent migration patterns in advertising, exhaustively documented in the Pew Research Center’s State of the News Media report. In a sentence, digital is eating legacy media, mobile is eating digital, and two companies, Facebook and Google, are eating mobile. Here is the broader scary story in four charts, from the Pew report and from other sources supporting up its main points.
P&G and Pepsi Agree on One Thing: Too Much Crap Content
Mr. Pritchard included some of P&G's own content in the "crap" category, including a graveyard of too many videos with "three or four views."
Future Of Advertising
We asked 1000 kids what they thought about online advertising
Interestingly US kids are generally more ready to engage with ads than UK kids, particularly with mobile formats. Nearly 50% of US kids would click to find out more on a mobile game interstitial or interactive pre-roll, compared to 37% of UK kids.
There's a goldmine of quotes from kids in this article.