AdTech News And Editorial
Apple's Rebuilding The App Store And Introducing Ads.
Ads are coming to the App Store, but Apple won't share user data
Here’s How To Start Compiling An Ad Sales Strategy For Your Publication
With the constant onslaught of ad blockers, display advertising is taking a severe beating in the dollars department. If you’re looking to embrace advertising as a key monetization strategy for your content, you’re going to be disappointed if the only thing you offer advertisers is a display placement.
Facebook’s new ads will track which stores you visit
Facebook on Tuesday released an ad update specific to offline shopping. Facebook advertisers can now include an interactive map displaying their physical store locations as part of a carousel ad so users can find, and maybe even visit, the actual stores ... Facebook will then use the phone’s location services to track how many users who saw the ad actually visited the store. Advertisers will then get that data to see if their Facebook ads attract shoppers to their brick-and-mortar stores.
Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App
The company announce[d] the launch of Snapchat Partners, its long-anticipated advertising API (application programming interface), which will hook up more than 20 tech-minded companies. The API promises to expand advertising dramatically on the platform in the long run.
Three mistakes that get publishers kicked off the direct-buy shortlist
When direct digital buys center on local or regional inventory, they can move at a pace that’s categorically analog. But sometimes, going direct is the only way to be sure you’re getting what you ask for.
VPAID ads destroy performance and are still served by major ad networks
Fantastic discussion on Hacker News about ads and how they waste bandwidth. There's also a lot of positive discussion surrounding direct ad sales from someone (allegedly) at The Guardian.
Podcasting
Podcasts and advertising: Meet social media's new super power
Fortunately, there is a new social media super-power that presents an extremely attractive new advertising venue: Podcasting. You heard me correctly. Podcasting is the little advertising engine that could.
Acquisitions
Mobile ad tech firm Smaato acquired by China-based group for $148M | TechCrunch
Mobile advertising company Smaato is set to become the latest technology startup to be acquired by Chinese investors, after the San Francisco firm announced that Beijing-based Spearhead Integrated Marketing Communication Group, an offline marketing organization, has agreed to buy it for $148 million.
Microsoft Buys LinkedIn for $26.2 Billion
The software giant said Monday morning that it would acquire LinkedIn in a $26.2 billion cash deal. The acquisition, by far the largest in Microsoft’s history, unites two companies in different businesses: one a big maker of software tools, the other the largest business-oriented social networking site, with more than 400 million members globally.
Maybe Microsoft is still interested in advertising after all?