AdTech News And Editorial
AMP-based Stories Are Getting Top Billing Across Google Search.
Google has begun prioritizing content from publishers accepted into the Accelerated Mobile Pages (AMP) program. That means everyone else gets pushed down a notch or two and de-prioritized in Google's mobile search listings.
Should Publishers Care If Their Audiences Trust Them?
From a journalistic and even an ethical standpoint, trust is something publishers should obviously strive for. But whereas in the days of limited competition among print titles having the trust of an audience was an imperative, in the new age of digital publishing it's more of a nice bonus.
Product Ads And Product-Related Editorial Need Each Other
From The Article:
Let's make web ads work. The first step in growing web advertising from a targeted medium to a signal-carrying medium is to get more users protected from third-party tracking, so that signal-carrying ads will stand out. Take a tracking protection test and be part of the transformation. Firefox users, try the new pq add-on to turn on Firefox's Tracking Protection functionality. The social silos can growth-hack their funnels and distilleries of stalking, couponing, and crap, while the open web makes mad cash with signaling.
How Can Quora Monetize?
This interesting reply popped up on a Quora thread asking how the company could monetize its product. If you're thinking about launching an ad-supported product in 2016, the answer given in the comment is a great starting point. Today, display advertising is rarely a solution for most.
Four Ways Ad Tech Fails B-to-B And What To Do About It
IAB rightly believes education will help, but I suggest there's something more fundamental going on. Beneath the "cool ad-tech veneer" lies a vast sea of ventures specifically designed to chase large consumer ad dollars, but in the process has left b-to-b advertisers in the ad-tech dust.
Ad Blocking
Three Would Prefer To See Fewer, Better Advertisements For Mobile Users Before It Goes Nuclear.
Three would prefer a compromise where consumers see fewer, better ads – just because it can block in-app ads, that doesn’t mean it will. And it would like the mobile ad platforms to pay for some of the data cost of serving those ads. But don’t hold your breath waiting for Google, Facebook and others to stump up.
Programmatic
Programmatic Knowledge Gaps Can Hurt Ad Biz
Ad Tech professionals are still skeptical about programmatic, but it's largely due to a lack of education. About 40% of Ad Tech professionals have "low or no understanding of programmatic buying."
A Guide To Header Bidding Wrappers
An excellent primer on Header Bidding wrappers and how they work.
Privacy And Ad Tracking
Cardlytics Can Now Take Data Gleaned From Your Bank Records And Target You With Ads.
Since Cardlytics has access to the user’s purchase history — as it relates to the bank’s financial products — it can also trace if the ad results in a purchase.
Cardytics is mining your purchase history and then targeting you with ads. It doesn't end there though they're now taking that collected data "outside of the bank channel" and using it to target you elsewhere around the internet. Let that sink in for a moment. Advertisers don't have to guess what you may purchase in the future; instead, Cardyltics can tell them EXACTLY what you'll purchase.