Welcome To AdTech Weekly
It’s such an exciting time for podcasting. After a decade of being brushed-off, the industry is undergoing a fantastic renaissance and a well-deserved embrace from marketers and advertisers who have finally (long-overdue) recognized the value of their audiences.
If there was ever a case for native forms of advertising and the power of contextual offerings, podcasting is an ideal case study. Some of the articles this week focus on new startups looking to tackle podcast advertising, and a couple more explore the importance of context in advertising.
At a time when media companies are struggling to maintain advertising revenue, podcasts are exploding with potential.
Today, owning the context is the only way companies can survive in an ad-based world. Media, and publishers on the open web, don’t have to be left behind, they can embrace contextual advertisements, and they can recapture ad revenues currently being shipped to platforms like Snapchat and Facebook.
Own your context, own your future. As an industry, we’re a lot closer to realizing that goal than we were last year.
Exiting times are right ahead.
Todd Garland, CEO and Founder at BuySellAds
AdTech News And Editorial
The Time For Blaming Ad Block Users Is Over
People will always opt-out of things they hate. And they hate the current edition of advertising online.
Contextual Ads Are The Future Of Digital Advertising
Ads are no longer made or broken based on the sophistication of their targets – or retargeting. Companies need to work with smart developers to build custom ads for publications and platforms that fit into the experience.
Ad Blocking Reinsertion - Should We or Shouldn't We?
First and foremost, through ad-reinsertion without notification, we are trampling on what little trust remains between consumers and the digital media industry. Consumers who have enabled the use of an ad blocker are proactively signaling their choice.
Google Selects Shutterstock to Deliver Images Across Google Advertising Products
The image licensing deal provides Google's digital and mobile display advertising products, including Adsense, Adwords, and Admob, with access to Shutterstock's collection of more than 90 million images for license.
Banner Blindness, Adblockers, and Poor Click-throughs: What Options Do Marketers Have?
Since Native Ads look like other content on a platform or web page, they are part of the material that the audience digests. They have higher visibility, they are less intrusive, and they are less distracting. Users are less likely to object to them
Native Programmatic, The Once And Future King
Those who own the context – mobile social feeds like Facebook, Instagram, Twitter and Snapchat – have propelled the entire category. Native accounted for the majority of all US display ad revenue last year, and Business Insider predicted earlier this year that native would generate 74% of US display revenue by 2021.
Senators Urge FTC To Examine Ad Fraud
Democrats Mark Warner of Virginia and Chuck Schumer of New York plan to send a letter to the Federal Trade Commission on Monday asking the regulatory body to examine the persistent challenge of fraudulent ads in online advertising.
Podcasting
In Defense of the Dynamic Podcast Ad
After a few years of navel-gazing and debating even the very word “podcasting,” it feels like the much-fabled “podcasting moment” is actually here.
Podcasts Go Programmatic
Created by AdsWizz, an adtech firm serving the digital audio market, PodWave promises to provide premium publishers with ad creatives specifically tailored to best fit podcast content.
It also enables advertisers to deliver targeted audio ads tailored to listeners' locations, listening devices, demographic categories and other profile elements, including the subject matter of the podcast.
Ad Of The Week
The 21 Most Innovative & Creative Ads of the Past Year
It's no longer enough to simply create a straightforward ad -- to shine, content must make us laugh, cry, think, and believe.