AdTech News And Editorial
Marketplace Dynamics with Todd Garland, Founder & CEO of BuySellAds
"We are deeply committed to helping media companies liberate themselves from real-time bidding companies. AdTech has done a terrible job of looking out for media companies online over the last decade."
PageFair Releases Its 2016 Mobile Adblocking Report
As of March 2016 an estimated 408 million people are actively using mobile adblocking browsers (i.e., a mobile browser that blocks ads by default).
The report raises more questions than it answers. According to the report, 2.3M active users are using mobile ad blockers in the US. Given an estimate of mobile users in the US (232 M), that's just under 1% of users.
If Ad Tech Is Not Sustainable, What Can Publishers Do?
But the tragedy-of-the-commons effect is driving our velocity toward Facebook and Google, who are benefitting the most from the adblocking dynamic.
Here's A Crash Course On The State Of Digital Media In 2016.
The presentation covers the latest issues affecting the sector, how public ad-tech and mar-tech companies are performing, mergers-and-acquisitions activity, venture-capital funding, and the most significant industry trends: programmatic, mobile, content 2.0, convergent video, and ad-tech and mar-tech convergence.
It's a difficult read thanks to the small font, but it's worth a squint.
Bringing People Better Ads
We also offer everyone controls over the ads they see, including tools to opt out of online interest-based advertising. If you have an account, you can do this directly from your Facebook settings, and we honor your choice wherever you use Facebook.
Facebook is bringing people "better ads" but they're also making it possible for publishers and developers to "show better ads to everyone – including those who don’t use or aren’t connected to Facebook." So, whether you like Facebook or not, you're going to start seeing a lot more of your web ads delivered by the social network.
CNET Bows Sweeping Site Redesign, New Ad Format
On the advertising side, Toeman said: “We basically set out on this mission to get rid of any advertising format that interrupts the user’s experience on our site, including anything that pops up, or pushes content out of the way as users are trying to read it.”
CNET gets it. That feels weird to say.
Ad Blocking
Does Eyeo’s practice of whitelisting constitutes unfair competition?
"the court concedes that Eyeo’s practices could constitute unfair competition. Since Eyeo directly impacts the business model of websites with their ad blockers, the relationship between Eyeo and media owners could be considered competitive."
Three UK announces next steps in plans to improve mobile advertising
Three UK will be contacting customers to ask them to agree to take part in the 24-hour trial which is scheduled to take place during the week commencing 13 June. Customers who choose to take part can sign up via the Three UK website.
Things may get feisty leading up to June 13th.
Future Of Advertising
Advertising will always dominate Google despite new tech expansion, says ex-CEO Eric Schmidt
I have been at Google and Alphabet for 15 years and it has always been advertising and I suspect it will always be advertising, because advertising is such a large part of the global phenomena, and because our advertising is more accurate as a return on investment.
Samsung looks to inject menu ads into its EU SmartTVs
The South Korean firm will soon litter the menus of its SmartTVs with interactive ads, including older models, via a software update, reports the Wall Street Journal.
Digital to take over print as the biggest advertising medium for luxury brands
"By 2017, print will account for 28.6 per cent of total luxury ad spend, down from 31.9 per cent in 2015. TV’s market‐share will also decline over the same period, from 32.7 per cent in 2015 to 30.7 per cent in 2017."
Ad Of The Week
Does Your Vacuum Turn You Into Spiderman? [Video]
LG's CordZero advertisement is pretty crazy. Someone climbs a skyscraper using a vacuum cleaner. No, you didn't read that wrong.